The agri-food supply chain involves a complicated chain of participants ranging from small-scale farmers, primary processors, and merchants through product makers, distributors, retailers, and consumers. Due to this complexity, it is difficult to uncover difficulties with sustainability in agri-food systems, such as excessive inequality and poverty, abuses of human rights, and environmental degradation. Farm-to-table traceability is essential to identifying these problems. 

Agribusinesses, nowadays, use technological innovation to improve their product despite a volatile market. Due to fake goods, an ineffective supply chain in the agro-industry widens the gap between farmers and customers. In addition to harming the brand name, counterfeit goods may also have an effect on customers if the detection is missed. Therefore, it is essential to stop the flow of fake goods that are entering the market. Customers are now making more discerning supplier choices as a result of the growth of Internet commerce. In order to increase customer loyalty and retention, it is now essential for businesses to provide a comprehensive service that adds value. 

Food safety is a major issue for both consumers and authorities due to expanding worldwide supply networks. Blockchain offers the possibility of a transformative disruption in such an environment.  The worldwide agri-food industry is seeing growth in blockchain food traceability. Credibility, efficiency, and safety are all improved when food items can be instantly traced from their point of origin through all points of contact on their way to the consumer. 

Blockchain Benefits across Agro-Food Supply Chain Traceability 

1. Transparency and traceability of products

The delay between an event occurring in the supply chain and the system updating the status is eliminated by the distributed nature of the blockchain. Anyone with the necessary permissions can view current inventory and financial information, which gets updated in real-time. The interactions between suppliers, retailers, and consumers can be completely transparent. With easy QR code scanning, blockchain helps businesses make it easy for consumers to trace products from “farm to fork.”  

2. Lack of data flow in the supply chain

A practical and clean supply chain depends on organized data, which is challenging if the data is disorganized. With blockchain, businesses can gather and share information seamlessly and provide customers with the chance for an improved experience, which further enhances the data journey. The availability of data guarantees benefits along the whole value chain and reduces the inventory turnover ratio. Thus, agricultural and food industries can also obtain personalized customer data to customize the marketing strategy, production planning, and service.  

3. Environmental sustainability

The emergence of the latest technologies, coupled with IoT, has made it possible to remodel the agriculture industry and make farming a sustainable practice by using a simplified approach to optimize resources. With enhanced transparency, accountability, and traceability of greenhouse gas emissions, MSRvantage blockchain helps companies gather more accurate, reliable, standardized, and readily available data on carbon emissions. With proactive waste management, fleet optimization, inventory management, and temperature control in the supply chain, Agrichain aids in building a sustainable product lifecycle while reducing carbon footprints. 

4. Brand socialization and customer loyalty

Blockchain solutions provide businesses with an efficient and easy-to-use service for their customers. Integrated with customer rewards and loyalty programs, it helps businesses offer excellent customer service while remaining competitive. With blockchain, consumers can receive rewards and loyalty points when they purchase your food product. They can also earn loyalty points by scanning the hidden tag. The loyalty points earned by a consumer can be redeemed on any of their next purchase in the future. 

Blockchain for food supply chain traceability can thereby change the situation here for everyone. Blockchain has all the necessary tools to handle tracking food from suppliers to the person who purchases it. So, businesses may use this capability to improve their visibility on the assembly line and provide a higher standard of food to the market. Businesses can now leverage MSRvantage Traceability and Anti-counterfeiting solutions to ensure complete brand protection through customer engagements and further promote a highly robust after-sales service support direct to consumers. Thereby empowering your consumers to authenticate the purchases while protecting your brand against counterfeiting. 

Conclusion 

 As you are undoubtedly aware, blockchain has the potential to tremendously help the agri-food industry. If the issues facing the food business are not adequately addressed, consumers are at risk. Because of this, using blockchain in the sector can help to solve most current issues and provide a stronger and healthier community in the future. MSRvantage Track and Trace Solution offer a comprehensive and trustworthy method for enhancing security and granting trading partners end-to-end access. Thanks to the enormous potential of distributed ledger technology, track, and trace solutions offer a safe environment for data processing and exchange. Many different businesses and organizations rely on MSRvantage Track and Trace systems because of their efficiency, precision, traceability, and speed.